According to LIMRA, a company that conducts research about all things life insurance, 9 out of 10 Americans believe life insurance is a necessity. However, only 70% of eligible Americans opt for life insurance. Why do Americans value something as a necessity but fail to make the moves to acquire it?
First, we are too busy spending our time focusing on our wants. We are constantly purchasing things we do not necessarily need, like those new pair of tennis shoes that have extra support or the latest smartphone that we can’t live without. Our frivolous spending can be partly attributed to the overexposure of advertisements and a consumerist culture. In the 1970’s we saw about 500 ads a day, whereas in 2013, we are seeing over 5,000 day. This bombardment of ads has an effect of individuals ultimately blending the need category with the want category.
Another big reason many individuals do not purchase life insurance is because they are extremely busy. Traveling to and from work, taking the kids to soccer practice, and paying the bills are all important. We know you have an endless to-do list, and the process of getting life insurance sounds time consuming and bothersome. You may think that you need to go into an office or allow a sales agent to come to your home but getting life insurance does not require either. With SelectQuote, everything can be processed entirely through the phone or Internet. Getting a quote from SelectQuote is FREE and can be done entirely in the comfort of your own home. In addition, you know that if you are investing your time in SelectQuote you are investing your time wisely.
Each SelectQuote agent is dedicated to:
- Answering all your questions clearly.
- Offering expertise to save you money and make you an informed buyer.
- Finding the best policy for you at the best possible price from the trusted companies they represent.
- Keeping you posted throughout the entire buying process.
Out of the thousands of advertisements you see today, take a moment to think about what you really need in life. As a partner or a parent, you have loved ones that rely on you financially. Make sure that you are insured so that if worse comes to worst, they are provided for.