Small Business

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Freelancing and Consulting: Becoming Your Own Boss Out of Necessity

In many ways, being your own boss is the embodiment of the long-held American dream. Currently, an estimated 53 million people are working as independent contractors and that number is expected to continue rising for the foreseeable future, comprising a full 40 percent of the workforce by 2020. A recent study by the Freelancers Union and Upwork found that while 63 percent of freelancers were working independently voluntarily, that means 37 percent – a not-insignificant portion – were doing so out of necessity. Much of that 37 percent are workers who were laid off or otherwise let go from full-time positions and were unable to quickly find another acceptable full-time job. Rather than settling for unsatisfying work or being unable to pay bills, they turned to freelance work and independent contracting. While the idea of working for yourself, building your own business and doing what you want to on your own…

5 Ways for Small Business Owners to Stay Out of the Red

As every small business owner knows, you pay the cost to be your own boss. While there are certainly benefits to running your own enterprise, being a small business owner means you have to worry about a long list of matters – like payroll, overhead and benefits packages – that you don’t when you work for someone else. This month, the US Small Business Administration observed its 52nd annual National Small Business Week. To celebrate, here are five tips to keep your small business out of the red. Maintain a Powerful Brand Image No matter how small your company, a powerful brand image is essential. Your brand image is developed through repeated interactions with current and future customers, so it’s essential that your messaging be consistent. This means having the same look and feel in all forms of marketing – including direct mail and email campaigns, website development and maintenance, blog…

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